Smarttek Beauty
The Privilege to serve beautiful people
The Privilege to serve beautiful people
FIGURE 51: THAILAND BEAUTY & PERSONAL CARE MARKET, 2019-2028 (IN $ BILLION) Personal care market trends While the focus has been on “free-from” beauty, we are starting to see a shift to a higher consumer focus on sustainability. Sales for beauty and personal care products that have environmental benefits, such as vegan, cruelty-free, reusable packaging, and plastic-free are seeing elevated growth rates over those that just have clean ingredients.
According to Pinterest's 2022 beauty trend roundup, a love of natural textures is driving the popularity of high-puff hairstyles, as shown by the platform's search data. Now Trending: Ombré Powder Brows Per the graphic above, sales and volume growth have averaged around 2% to 4% over the last 10 years. Developing countries have driven that growth with Asia, AMET (Africa, Middle East, Turkey) and RUB (Russia, Ukraine and Belarus) growing from 35% of turnover in 2009 to 45% in 2018. The more developed regions represent either a constant portion of revenues (i.e. The Americans) or, as is the case for Europe, have shrunk as a % of turnover from 33% in 2009 to 24% in 2018.